Personal branding encompasses every aspect of an individual. It is your tone of voice, your choice in clothing, the car you drive, the career you choose. It is the vibe you give when you enter a room. It is complex in ways many do not understand.
Yet your personal brand is just that--It is Yours
"Personal branding is all about marketing and distinguishing yourself -- and showcasing that online. It’s about taking control of your online narrative to help you achieve your goals."
Pretending to be someone you're not for the sake of likes and followers is what personal branding is NOT. Realize that no matter the social platform, whatever you post is out there for life.
Authenticity is the key to a successful personal brand